Design Thinking Process

We used Design Thinking method to understand users, challenge assumptions, define problems and create innovative solutions to prototype. In this scenario, I will explain the timeline using design thinking process.

User Research

To kick things off, we combined qualitative and quantitative methods by conducting deep interviews alongside field surveys using Likert scales. We gathered both rich personal stories and measurable data from our respondents. Afterward, we funneled these mixed insights into key outputs, including user personas, an empathy map, and a value proposition canvas. This approach helped us truly understand their struggles and validate our product solution.

Interview Points

Our interviews successfully unlocked invaluable firsthand perspectives from domestic tourists, foreign travelers, and local destination managers. These conversations exposed their genuine satisfaction levels and the real, everyday struggles they face on the ground.

Analyzing these core findings allowed us to map out raw user anxieties perfectly. This deep empathy directly validated our product roadmap, ensuring Liboorin solves the most critical, human challenges in tourism.

Quantitative Results

Our quantitative survey results provided clear statistical backing to our field research. By looking closely at the numbers, we uncovered defining trends in user habits, safety priorities, budgeting choices, and satisfaction rates, highlighting exactly where the current tourism experience needs a major upgrade.

Competitor Analysis

We analyzed major travel platforms like Agoda, Polarstep, and Trivago. Comparing their core features and user experience helped us map out standard benchmarks and find clear design opportunities.

User Persona

Meet Hanny, a traveler seeking authentic experiences, and Pak Wayan, a local homestay owner. Their distinct goals and frustrations directly guided our entire application design.

Empathy Mapping

We built this empathy map to look beyond numbers and truly connect with our users on a human level. It clearly laid out their inner experiences, revealing that both travelers and locals feel deeply anxious about environmental damage and rampant tourist scams.

We discovered they are highly frustrated by complicated bureaucracy and broken facilities, which directly drives their desire for absolute pricing transparency and smarter ways to avoid overcrowded spaces.

Value Proposition Canvas

We used this canvas to harmonize traveler and local struggles with Liboorin features, successfully achieving an ideal fit that guarantees upfront price transparency and sustainable culture preservation.